Since assuming ownership of Midway's intellectual properties in July of 2010 [full story], Warner Brothers have shown clear intent to capitalize on the Mortal Kombat brand in all of it's potential licensing and merchandising mediums.
To accompany the release of the upcoming game in April, a series of licensing deals have already been formed by WB and it's subsidiaries, to produce: an Official Strategy Guide with Prima Games; a custom game stick by PDP [Performance Designed Products]; an as yet untitled digitally released live-action series; and a concept music album with Teenage Riot Records, Mortal Kombat: Songs Inspired by the Warriors.
In Spring, their massive merchandising line-up will be joined by a series of new action figures released by Jazwares. The deal is a return of the MK license to the toy manufacturer, who created three series of action figures inspired by Mortal Kombat: Deception and Mortal Kombat: Shaolin Monks, from 2005 to 2007.
Full Article: http://www.mortalkombatonline.com/content/News/read.cds?article=1345
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